Mumbai, India’s commercial capital, is thronged by a massive cosmopolitan population. They all read wide-ranging newspapers which meet their wide-ranging needs. One newspaper which reaches the widest cross-section of this multi-cultural urban Indian population is Yashobhumi a small Hindi daily with a massive regional slant. Its popularity with a public that still has difficulty reading English is not surprising.
Commonplace Hindi – as opposed to strict Hindi – is easily understood by most of the newcomers and immigrants to a city that draws them like a candle does to moths, is the language of Yashobhumi, which is also cheaper to buy. It is simultaneously a dependable source of regional, national and global news to its readers. Because of Hindi (in whatever form – from Haryanvi to Bihari) being the most spoken language in India, Yashobhumi is read by the most people living in Mumbai.
Yashobhumi newspaper advertisements are ideal for reaching such a distinctively diverse audience. Besides having high readership and circulation figures, this newspaper offers the lowest advertising rate card. This makes smaller companies publish their ads with affordable ease in Yashobhumi.
Classified Text ads are the cheapest as are Classified Display ads which cost a little more. Though costing more than these two, Display ads in Yashobhumi are still cost less than those in other newspapers but provide an equally good response.
Yashobhumi accepts ads in several categories including Education, Travel, Business, Public Tenders Public Notices, Obituary and others. Categories most popular are:
Yashobhumi Retail – Innumerable retail stores of all kinds – selling daily products, garments, hardware, electronic goods, spare parts, stationery and more – abound all over the metropolis. With heavy retail competition, sellers find Yashobhumi the cost-effective advertising medium for their needs.
Yashobhumi Recruitment – With people from all over India migrating to Mumbai in large numbers, plenty of job opportunities are opening up. Since these are mostly in the rural areas, employment information is sought from cheap Hindi newspapers, especially Yashobhumi. That explains this category’s high demand among Situations Vacant advertisers.
Read more: http://blog.myadvtcorner.com/yashobhumi-newspaper-advertisements/advertise-in-yashobhumi-reach-the-core-of-mumbai/
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