Since the advent of the Internet, there has been some concern in the advertising industry about the standard of newspaper advertising taking an irreversible slump over the last few years. Aside from an economic slow-down and reduced consumer spending, the changing market dynamics might have affected the revenues of newspaper advertising. This is more likely to have been caused by increases in online spending in the same period.
Yet, newspaper advertising remains very much alive in terms of generating sales, and continues as a favourite of both advertisers and consumers alike.
One reason is that advertisers believe that the big advantage of newspaper advertising is that it is very simple to repeat the same message in a newspaper advertisement. For instance, one can schedule The Economic Times classified ads or display ads for very little money and get satisfactory returns in a short time. Read more: http://blog.myadvtcorner.com/newspaper-advertisements/business-ads-in-newspapers-build-business/
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