When small and medium sized enterprises (SMEs) have vacancies, they find the most effective means to get adequate response is by publishing recruitment ad in newspapers because they are more affordable and less complex. This explains why recruitment ads are the most frequently published along with matrimonial and property ads. The reasons include India’s vast population which comprises such a strong human resource for the prospective employers to tap into.
Whether employed or unemployed, this human force is not only skilled but also literate beyond just basic education. This is why almost all of them go through the daily newspapers and see what other prospects are available for them, even if they are already well employed. In case they happen to be without jobs, they will be all the more interested in the contents of recruitment ads in newspapers. Such people could number close to 6,00 lakh in view of the rise in India’s small and medium sized enterprises (SMEs).
Because the budget is always restricted in EMES, the ad’s effectiveness depends on the following factors:
• Ad content: This is the most important element in a recruitment ad in order to short list the applicants from the responses. The contents must be very precise especially when specifying qualifications in terms of education and experience. The same precision should also be seen in the job descriptions. Remember the fewer words that say more, make the ad cost-effective. Most important are the contact details especially when walk-in ads are placed.
Read More: http://blog.myadvtcorner.com/recruitment-newspaper-advertisement/publishing-effective-recruitment-ads-in-any-newspaper/
0 comments :
Post a Comment