Marriage is one of the biggest decisions of life. It cannot be and should not be taken into haste. One should keep in mind that compatibility is the key factor in deciding the future of the relationship and hence one should look for overall compatibility while deciding on a life-partner.
People keep looking for their soul mate via various channels viz. marriage bureaus, matrimonial websites, etc. However, there is one channel that is tried and tested and that provides good response and that is newspaper ad posts. Printed matrimonial advertisements are best way to get in touch with your soul mate as news broadsheets offer access to vast readership.
A typical matrimonial notice can be published in any format viz. classified text ad or classified display advert. Display ad posts are not chosen for matrimonial notices as they are meant for commercial advertising. Classified display ads are meant to attract the reader attention and help your notice stand out. They use graphics and colours to highlight the text and entice the reader. Bold font is also used for the same purpose. On the other hand, the regular classified text adverts are best for people who have modest budget, as they are cheapest of all the three ad types. They use Black and White font and hence are not that attractive to the reader’s eyes but are still very good to find the prospective matches as people go through these posts in the matrimonial advert supplement of national dailies as well as regional newspapers. Vernaculars are also best bet to find the prospective bride or groom from a particular region.
While talking about vernaculars we cannot deny the fact that such papers are very helpful in tapping the local population. They can help an advertiser reach out to the local population of an area. One such vernacular or a regional paper is Prabhat Khabar that is quite well known in states like Jharkhand, Bihar, West Bengal, etc. It is a Hindi language paper that is quite famous amongst Hindi speaking crowd. People from the aforesaid states can publish Prabhat Khabar newspaper ads to spread their notice to the vast population of the region.
Matrimonial ad in Prabhat Khabar newspaper can help connect with like-minded families and people via this newspaper. One can post adverts under ‘Bride wanted’ and ‘Groom wanted’ categories. Plus, match-seekers can also post adverts as per their occupation and profession as well.
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