BUSINESS ADS IN NEWSPAPERS TIPS FOR SMALL BUSINESS OWNERS

The sole objective to starting any kind of business is growth. This growth is made possible by improvements in an enterprise's success. It can be achieved by either boosting the top line or revenue of the business with greater product sales or service income, or by increasing the bottom line or profitability of the operation by minimizing costs. These objectives are achieved by a multitude of sometimes complex strategies.

A vital element of all these strategies is simply putting a Business Ad in Newspapers. In India, the newspaper is the most cost-effective and far-reaching medium among the host of mass media – electronic, internet, television, radio, outdoor.

Almost all Indian newspapers have a section or page strictly dedicated to business news. However, there are a few complete newspapers exclusively covering various aspects of the business world – local, regional, national and international. The main Indian business newspapers are:

• Business Standard: circulation 96,000, broadsheet daily, headquartered in Delhi with editions also in 12 regional centres, Mumbai, Kolkata, Bengaluru, Coimbatore, Chennai, Ahmedabad, Hyderabad, Chandigarh, Pune, Lucknow, Bhubaneshwar, and Kochi reaching readers in over 1,000 towns and cities across India.

• The Economic Times: broadsheet daily, circulation 377,789 daily (as of Jan – Jun 2017), headquartered in Mumbai, also printed in Bengaluru, Delhi, Chennai, Kolkata, Lucknow, Hyderabad, Jaipur, Ahmedabad, Nagpur, Chandigarh, and Pune.

• Financial Chronicle: broadsheet daily editions headquartered in Hyderabad printing also in Bengaluru, Chennai, Mumbai and Delhi.

• Financial Express: broadsheet daily.

• The Hindu Business Line: broadsheet daily, circulation of 1,17,000, headquartered in Chennai printing also in 17 centres across India, reaching metros as well as emerging tier I and tier II cities.

• Mint: broadsheet daily headquartered in Delhi.

Read More: http://bit.ly/2XQNU21

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