Across the entire southern region of India, plus other fringe locations, The Hindu, headquartered in Chennai, is one of the most popular newspapers. This broadsheet English newspaper has a daily circulation of 1,216,118 (as of January–June 2017) according to the Audit Bureau of Circulations, and is published 11 in states from 21 locations: Chennai, Bengaluru, Mumbai, Hyderabad, Thiruvananthapuram, Vijayawada, Kolkata, Mumbai, Coimbatore, Madurai, Mysuru, Noida, Visakhapatnam, Vijayawada, Kochi, Mangaluru, Tiruchirappalli, Trivandrum, Hubballi, Mohali, Allahabad, Kozhikode, Lucknow, Tirupati, Cuttack and Patna. That is why for these locations a Property Display Ad in The Hindu gets a good response.
Thus, The Hindu has acquired an indispensable place for advertisers for promoting their products or services. This is particularly true of Property and To-Rent advertisements. Hence the newspaper publishes a special free supplement every Friday called Property Plus with every edition. What is unique about this supplement is that a The Hindu Property Plus Advertisement can be booked as a classified, classified display or display ad exclusively related to related to property to be sold or rented. The difference between the three categories is as follows:
Classified Text Ad: The cheapest option of advertising is in the form of text ads in the classified section. These are printed on The Hindu's classified pages in run-on-words (ROL) text format. At extra cost, enhancements like screen, tick, colour for more visibility can be made. Ads are charged according to the number of lines subject to a minimum of 5 lines used.
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