The Hindi broadsheet daily Dainik Jagran has been declared among the world’s most read newspapers by the World Association of Newspapers (WAN). This underlines its having achieved India’s highest readership for 25 times continuously with an average issue readership of 16.37 million as per Indian Readership Survey 2012, Q-4. As of November 2015, its circulation stood at 3,182,160. These figures are from this Kanpur-headquartered newspaper having 25 editions across 11 states across North India and West Bengal.
Such unbeatable reach makes display advertising in Dainik Jagran newspaper most cost-effective even though rates in editions vary from each other depending on the circulation in a location. Still, if the same ad in the same size is published in more than one edition (for example, Agra and Aligarh), the benefits of combined-rate discounts benefit the advertiser. One can imagine the advantage of publishing festive-season ads in several editions of Dainik Jagran.
In addition, Dainik Jagran has sections specially for public notice and tenders as well as Obituary displays.
However, even more cost-effective is placing display advertising in the free supplements which cost less than in the main paper. These supplements are:
Nai Rahein: This is a specific recruitment supplement targeted at job seekers. It is ideal for finding the most suitable candidates.
Sangini: This is primarily aimed at encouraging women’s empowerment carrying profiles of female success stories, societal changes, women’s development in different parts of Indian society in addition to articles on beauty, fashion and childcare. Ideal for cosmetic and clothing ads.
Josh: Aimed at the country’s youth, it provides articles on education, careers, trends and personal growth opportunities. Ideal for those providing educational services and institutions to reach prospective students.
Jhankar: It carries an entertaining mix of gossip, lifestyles, Page 3 celebrities and film chatter. Ideal for family and friends.
General considerations for display ad in Dainik Jagran: The minimum size must be 4 cm x 4 cm although the preferred sizes are 8 cm (width) x 6 cm (length), 20 cm (width) x 12 cm (length), quarter page, half page and full page.
Read More: http://blog.myadvtcorner.com/dainik-jagran-newspaper-ads/display-ads-in-dainik-jagran-supplements-to-maximise-reach/
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